18.05.12
HOLLYWOOD, Calif. — Describing it as the ‘to be to come of Mazda,’ Don Romano, president of Mazda Canada, said the 2013 Mazda CX-5 is the first ‘sixth period’ Mazda.
It’s the first to contain the full suite of SkyActiv technologies and the first to show the followers’s new Kodo design theme.
Romano says the CX-5 is more than the throw of a new car. "It is the repositioning of Mazda for a better way into the future, the first chapter in an entire strategy to differentiate Mazda," he said.
"We have to withstand convention, leverage our technological expertise to go where others have not."
The small house, having severed its relationship with Ford, will "innovate its way to good fortune." Something Mazda has done for 50 years; go to a different place in the customer base.
The 2013 CX-5, coming to market early in the New Year, is a objective expression of that difference. Mazda can’t afford to pursue low-loudness products like hybrids, vehicles that carry high happening costs and are purchased by a very small number of consumers.
Source: TheChronicleHerald.ca